TOOLS-WEBMASTER ANALYTICS

GOOGLE WEBMASTER TOOL-SEARCH CONSOLE

GOOGLE ANALYTICS

ORM (ONLINE REPUTATION MANAGEMENT)

PPC (PAY PER CLICK)

GOOGLE ADSENSE

OFF PAGE SEO

The SEO technique which are intended to create back-links and generate traffic for a website it is called off page Seo by doing off page Seo we can get higher ranking for our target keywords.

OFF PAGE SEO ACTIVITIES

DIRECTORY SUBMISSION
CLASSIFIED POSTING (ADS)
FORUM POSTING
SOCIAL BOOKMARKING
GUEST POSTING
BLOG POSTING
ARTICLE SUBMISSION
PRESS RELEASE POSTING
VIDEO SUBMISSION POSTING
IMAGE SHARING
PROFILE CREATION
BUSINESS PROFILE CREATION
DOCUMENTS SHARING
BLOG COMMENTING

FORUM POSTING-Forum posting is an interesting off page seo technique that only helps you to increase web traffic but also increase your website back-links as well. Message boards discussion groups discussion forums bulletin boards etc Its a good platform to communicate with others in the same fields as well its increase your awareness in the growing market.

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ON PAGE SEO

ON PAGE SEO

The SEO technique in which we make changes in a website in order to rank higher in SERP .(SEARCH ENGINE RESULT PAGE).

OR

When we make changes in a website to make it search engine friendly is called ON PAGE SEO.

ON PAGE FACTORS

1       META TAGS CREATION(TITLE N DESCRIPTION)

             WEBSITE SPEED CHECK (developers.google.com, gmetric.com)

3      CANONICAL ISSUE

4      CONTENT OPTIMIZATION (check the content use of “”)

5      IMAGE OPTIMIZATION

6      HEADING OPTIMIZATION

7      HTML/CSS VALIDATION (validator.w3.org)

8         STATIC AND DYNAMIC PAGE ANALYSIS

            MIRROR SITE ANALYSIS

1     ORPHAN PAGE ANALYSIS

4     404 PAGE ANALYSIS

       DUPLICATE PAGE ANALYSIS

          SITE MAP CREATION AND IMPLEMENTATION(http://www.xml-sitemaps.com)

1     ROBOTS TXT FILE CREATION AND IMPLEMENTATION

       SOCIAL MEDIA ICONS IN THE SITE

1     NAVIGATION OPTIMIZATION

         BLOG IN WEBSITE

META TAG-Every Web page should have unique meta tag title and Description.
                      Should be relevant to the content.
                       Should be 65 to 70 characters including space.
                       Should be 140 to 150 characters long.

WEBSITE SPEED CHECK-Server Issue
                                               Images and videos should be optimized.
                                                Structure of the website -Not use more Javascript coding.
GOOGLE SPEED TEST-developers.google.com
                                          gmetric.com-3-4 maximum speed it will be good speed
                                                                optimization speed  80-85 it will be good

CANONICAL ISSUE-Means your website has multiple duplicate URL,Canonical issues come from 301 redirects when 301 redirects when 301 redirects are not properly in place.When a website has several url but the content of all pages is same that is called colonical issue in SEO. Canonical is the process of selecting the best URL when there are several options.

Content Optimization-Uniqueness check the code use ""
Check Spelling mistake and grammatical mistakes
In a content use Keywords

IMAGE OPTIMIZATION
Naming of the images is properly.All images have Alt .

HEADING OPTIMIZATION
06 TYPES of heading is there H1 to H6.Keyword should be used in H1.

HTML and CSS Validation-Validator.w3.org check the validation of any websites.Check the website coding error.

STATIC AND DYNAMIC PAGE ANALYSIS
gOOGLE they are crawled very efficiently static page.If _ use in place of -
Dynamic url @#& we are use Static Page

MIRROR SITE ANALYSIS-The two domains are said mirror if they are design and content is completely similar.
Orphan Page-(Xenu tool) this tool use for search Orphan Page.

404 PAGE ANALYSIS-It does not exist on your server.Deleted on server it is called 404 page analysis.
Anchor Text Called Hyperlink put  the hyperlink on keyword it is called Anchor text.

Duplicate Page Analysis-02 pages of a website are said to be duplicate if they share same content and designs.