TOOLS-WEBMASTER ANALYTICS

GOOGLE WEBMASTER TOOL-SEARCH CONSOLE

GOOGLE ANALYTICS

ORM (ONLINE REPUTATION MANAGEMENT)

PPC (PAY PER CLICK)

GOOGLE ADSENSE

OFF PAGE SEO

The SEO technique which are intended to create back-links and generate traffic for a website it is called off page Seo by doing off page Seo we can get higher ranking for our target keywords.

OFF PAGE SEO ACTIVITIES

DIRECTORY SUBMISSION
CLASSIFIED POSTING (ADS)
FORUM POSTING
SOCIAL BOOKMARKING
GUEST POSTING
BLOG POSTING
ARTICLE SUBMISSION
PRESS RELEASE POSTING
VIDEO SUBMISSION POSTING
IMAGE SHARING
PROFILE CREATION
BUSINESS PROFILE CREATION
DOCUMENTS SHARING
BLOG COMMENTING

FORUM POSTING-Forum posting is an interesting off page seo technique that only helps you to increase web traffic but also increase your website back-links as well. Message boards discussion groups discussion forums bulletin boards etc Its a good platform to communicate with others in the same fields as well its increase your awareness in the growing market.

Add caption

ON PAGE SEO

ON PAGE SEO

The SEO technique in which we make changes in a website in order to rank higher in SERP .(SEARCH ENGINE RESULT PAGE).

OR

When we make changes in a website to make it search engine friendly is called ON PAGE SEO.

ON PAGE FACTORS

1       META TAGS CREATION(TITLE N DESCRIPTION)

             WEBSITE SPEED CHECK (developers.google.com, gmetric.com)

3      CANONICAL ISSUE

4      CONTENT OPTIMIZATION (check the content use of “”)

5      IMAGE OPTIMIZATION

6      HEADING OPTIMIZATION

7      HTML/CSS VALIDATION (validator.w3.org)

8         STATIC AND DYNAMIC PAGE ANALYSIS

            MIRROR SITE ANALYSIS

1     ORPHAN PAGE ANALYSIS

4     404 PAGE ANALYSIS

       DUPLICATE PAGE ANALYSIS

          SITE MAP CREATION AND IMPLEMENTATION(http://www.xml-sitemaps.com)

1     ROBOTS TXT FILE CREATION AND IMPLEMENTATION

       SOCIAL MEDIA ICONS IN THE SITE

1     NAVIGATION OPTIMIZATION

         BLOG IN WEBSITE

META TAG-Every Web page should have unique meta tag title and Description.
                      Should be relevant to the content.
                       Should be 65 to 70 characters including space.
                       Should be 140 to 150 characters long.

WEBSITE SPEED CHECK-Server Issue
                                               Images and videos should be optimized.
                                                Structure of the website -Not use more Javascript coding.
GOOGLE SPEED TEST-developers.google.com
                                          gmetric.com-3-4 maximum speed it will be good speed
                                                                optimization speed  80-85 it will be good

CANONICAL ISSUE-Means your website has multiple duplicate URL,Canonical issues come from 301 redirects when 301 redirects when 301 redirects are not properly in place.When a website has several url but the content of all pages is same that is called colonical issue in SEO. Canonical is the process of selecting the best URL when there are several options.

Content Optimization-Uniqueness check the code use ""
Check Spelling mistake and grammatical mistakes
In a content use Keywords

IMAGE OPTIMIZATION
Naming of the images is properly.All images have Alt .

HEADING OPTIMIZATION
06 TYPES of heading is there H1 to H6.Keyword should be used in H1.

HTML and CSS Validation-Validator.w3.org check the validation of any websites.Check the website coding error.

STATIC AND DYNAMIC PAGE ANALYSIS
gOOGLE they are crawled very efficiently static page.If _ use in place of -
Dynamic url @#& we are use Static Page

MIRROR SITE ANALYSIS-The two domains are said mirror if they are design and content is completely similar.
Orphan Page-(Xenu tool) this tool use for search Orphan Page.

404 PAGE ANALYSIS-It does not exist on your server.Deleted on server it is called 404 page analysis.
Anchor Text Called Hyperlink put  the hyperlink on keyword it is called Anchor text.

Duplicate Page Analysis-02 pages of a website are said to be duplicate if they share same content and designs.

RANK AND GOOGLE UPDATES

ALEXA RANK

Alexa is a global ranking system that utilized web traffic data to compile a list of the most popular websites. The lower your Alexa rank, the more popular (for eg. a site with the rank of 1 has the most visitors on the internet.

alexa.com/siteinfo/seoaimpoint.com----Website Traffic

ALEXA.COM -----GLOBAL RANK-------WORLD WIDE RANK

MOZ RANK

It is a Rank given by MOZ tool from 0 to 10 based on link popularity of the website.

Check Moz Rank--moonsy.com

DOMAIN AUTHORITY (PAGE AUTHORITY)

Quality of back links is important for this.

Check DA Rank---www.checkmoz.com

PAGE RANK

It is a score given by google to every web page from 0 to 10 based on quality back links.

UPDATES OF GOOGLE
searchengineland.com
searchenginejournal.com ------------SEO RELATED UPDATES

GOOGLE UPDATES

GOOGLE PANDA UPDATE-February 2011 Launched content related update.
GOOGLE PENGIUM-Related to Backlinks 2012
HAMINGBIRD-September 2013 "Precise and Fast"
MOBILE FRIENDLY UPDATE-2015
GOOGLE PIGEON UPDATE-2014, PROVIDE MORE USEFUL RELEVANT AND ACCURATE LOCAL SEARCH RESULTS.
GOOGLE PIRATE UPDATE-August 2012,DMCA System Banaya pirate
TOP HEAVY UPDATE-Jan-2012 Not efficient for Advertisement.

GOOGLE PANDA AND GOOGLE PENGIUM are called Major Update.

OWNER OF GOOGLE-LARRY PAGE AND SERGEY BRIN
GOOGLE CEO-SUNDAR PICHAI-02 OCTOBER 2015
FOUNDED-04 SEPTEMBER 1998 (CALIFORNIA US)

SEO TECHNIQUES OR METHODS

WHITE HAT SEO n BLACK HAT SEO

WHITE HAT SEO means SEO according to google.

BLACK HAT SEO means work against google, if you perform BLACK HAT SEO your website will be penalized by the google.

Definition of Black Hat SEO

The SEO techniques which are illegal and not supported by google is called black hat Seo whereas the SEO technique which are legal and supported by the google it is called White hat SEO.

BLACK HATE SEO TECHNIQUES

HIDING CONTENT AND LINKS-Hiding text or links in your content to manipulate google's search rankings.

KEYWORD STUFFING-Adding keywords in a content as a desire.

CONTENT SPINNING-Specific writing technique used in SEO and in other application.

DUPLICATE CONTENT-Duplicate Content that appears on the internet in more than one place.

CLOAKING-Cloaking is a Black Hat SEO technique in which the content presented to the search engine spider is different from that presented to the user's browser. Cloaking is considered a vibration of Google.

COMMENT SPAM-Comment spam is a fact of life for blogs and sites with an open door policy for comments and interaction. Every comment written unique.

SPAMDEXING DOORWAY PAGES-Search results featured snippet from the web Doorway pages (bridge pages,portal pages,jump pages, gateway pages or Entry Pages).Doorway are site or pages created to rank highly for specific search queries.They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.

SERP-Search Engine Result Page.

GRAY HAT SEO-Gray hat SEO is an seo practice that riskier than white hat seo but one that may or may not result in your site being banned from search engines and their affiliates sites.

BACKLINK (IN BOUND LINK)-Backlink  is a link one website gets from another website. Backlinks make a huge impact on a websites prominence in search engine results.

An incoming hyperlink from one web page to another website is called Backlink.

SEARCH ENGINE ALGORITHMS

GOOGLE

GOOGLE+
GMAIL
GOOGLE SEARCH
YOU-TUBE
GOOGLE PLAY STORE
GOOGLE ANALYTICS
GOOGLE WEBMASTER TOOL
GOOGLE DOCS
GOOGLE HANGOUTS
GOOGLE AD WORDS
GOOGLE AD SENSE
GOOGLE URL SHORTNER
GOOGLE TRANSLATOR
GOOGLE WEBSITE SPEED TEST

CRAWLING-The process in which search engine visits a website and collect the data and information for ranking purpose it is called Crawling. The Software data used for crawling are known as crawler or Spider or Bots. (check from catched)




INDEXING-Is the  process of adding web pages into Google Search.
check indexing-Site: www.tanyatechnologies.com

DIGITAL MARKETING & BOUNCE RATE FACTORS

Digital Marketing

Digital marketing:-Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Benefits of Digital Marketing

Target

Scability:- Measurement Profit

Inbound Marketing
Outbound Marketing

Impression:-Visibility  of Website In-front of your Customers.

Leads

Conversion
ROI

Clicks

Bounce Rate Factors

Website Speed-Gmetrix.com (2-3 seconds)
Server Speed- Check from Hosting
Bad Content-Content should be unique
Navigation Issue
Design(Look n Feel)
Single Page Websites
Wrong Promotion of Keywords
Promoted Single Word Keyword
No call to action Found
There is no recommendation from other users like Reviews 

Bounce Rate Factors-Your bounce rate is a metric that indicates the percentage of people who land on one of your web page and leave without clicking anywhere else on your website In other words Single Page Visitor.

Types of Traffic

Direct Traffic-Visitor Direct Open the website with url
Organic Traffic-Free SEO
Social Media Traffic-Visit from Facebook,twitter etc
Paid Traffic-PPC
Referral Traffic-Come from third party like Reviews, Comments.

Website Ranking Factors

Domain Age
Website Speed
Content
Backlinks
Heading Optimization
Responsiveness (Responsive Websites)proper open to other devices like mobiles
Image Optimization (Save with Proper Name)
Technical Issues-On Page
Meta Tags-Title n Description of Websites
Traffic

Role of SEO in Digital Marketing

SEO is very important Digital marketing strategy. It is great way to generate traffic to a website. it has 2 types. We can do organic SEO as well as Paid SEO (PPC)

We live in the era of high-end DIGITAL marketing, which is attaining prominence on an increasing basis. It is a causing a sensation in the world of the internet, as it helps drive the target audience of a website from far and wide to their websites. Considering the massive significance of the technique, a maximum number of online businesspersons and internet marketers are using it to generate additional sales lead and to enhance the visibility of a business spread in a convenient fashion. With digital marketing, suffice it to say that you can bring your business to the top results of search engine result pages and maximize other amazing benefits.