DIGITAL MARKETING & BOUNCE RATE FACTORS

Digital Marketing

Digital marketing:-Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Benefits of Digital Marketing

Target

Scability:- Measurement Profit

Inbound Marketing
Outbound Marketing

Impression:-Visibility  of Website In-front of your Customers.

Leads

Conversion
ROI

Clicks

Bounce Rate Factors

Website Speed-Gmetrix.com (2-3 seconds)
Server Speed- Check from Hosting
Bad Content-Content should be unique
Navigation Issue
Design(Look n Feel)
Single Page Websites
Wrong Promotion of Keywords
Promoted Single Word Keyword
No call to action Found
There is no recommendation from other users like Reviews 

Bounce Rate Factors-Your bounce rate is a metric that indicates the percentage of people who land on one of your web page and leave without clicking anywhere else on your website In other words Single Page Visitor.

Types of Traffic

Direct Traffic-Visitor Direct Open the website with url
Organic Traffic-Free SEO
Social Media Traffic-Visit from Facebook,twitter etc
Paid Traffic-PPC
Referral Traffic-Come from third party like Reviews, Comments.

Website Ranking Factors

Domain Age
Website Speed
Content
Backlinks
Heading Optimization
Responsiveness (Responsive Websites)proper open to other devices like mobiles
Image Optimization (Save with Proper Name)
Technical Issues-On Page
Meta Tags-Title n Description of Websites
Traffic